How An Answering Service Will Increase Your Marketing ROI

February 07, 2019

Like many small businesses, you have spent loads of time and money advertising your business through various digital and non-digital methods like Pay Per Click advertising, mailers, maybe billboards or radio adsWhen you launched these campaigns, did you have a plan in place for handling an influx of call volume?  

There is no sense in running any kind of advertising if no one is ready to answer your calls 24/7. Yet, you’d be surprised how much money business spend on advertising while paying little attention to how the calls are answered. 

Without an effective plan in place, handling those calls can make your dreams of a booming business quickly turn into a nightmare, as you juggle the rising costs of staffing your phones with the potential of lost revenue due to missed calls, long-hold times, and voicemail greetings that leave callers out in the cold. Fortunately, there’s a simple solution. 

A professional phone answering service can help you handle calls whenever you like and for a price that fits your budget and keeps your investments profitable. A phone answering service like Abby Connect is fully equipped to offer you a world class answering solution that’s right for your business.  

Call Volume Increases Demand Answering Service Assistance 

The most efficient, most affordable, and most effective way to handle a sudden increase in call volume, and to maintain consistent and professional phone answering for all your incoming sales calls, is to partner with a dedicated inbound phone answering service before you launch the campaign. Whether it’s a surge in calls from a Google AdWords campaign or any other source, our highly-trained agents will help you capture every lead and filter out the non-qualified callers. And this extension of your team all comes without the expense and hassle of an in-house staff. 

For PPC Campaigns, A Phone Answering Service Makes Even More Sense 

With offline advertising, you can often plan on seeing sales calls spikes at certain times or for a certain period—you know more people will see your TV ad during primetime, and that a newspaper ad is only good for a day. Because of the way Google AdWords works with your budget and criteria, though, you might have your ad seen by thousands or even millions of people at any time of day or night, for as long as you keep your campaign running. 

In order to make the most of your Google AdWords campaign, you need a full-time staff of phone professionals ready to answer any number of inquiries on a 24/7 basis. That takes an enormous effort and often requires enormous expenditures—unless you’re working with an answering service, that is. 

You have a business to run. Products and services to manufacture and sell, marketing efforts like your PPC strategy to monitor and adjust, and an already-full staff to keep happy and productive. Wouldn’t it be nice to focus on your business and let a professional answering service focus on your phones? 

Get Good With Google and Your Over-the-Phone Customers 

If you’re not advertising with Google AdWords, you’re not maximizing your growth potential. If you’re not partnered with a phone answering service to handle the higher call volume a PPC campaign will bring, you’re not maximizing your advertising ROI. It really is that simple. Make the call, save some green, and be smart about online marketing by being ready with the right answering service to assist all your callers. 

Get The Support You Need 

Especially if your busy season is around the corner – or if you can stand to take back more of your free time – using a professional answering service may be the best business change you make this year 

Life won’t get any easier until you have support. That support doesn’t have to be full-time help, either. Find an answering service provider that can lighten your burden and ensure your customers have an experience they can count on. 

Fill out the form below and let Abby Connect start to take your calls.

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