Young Certified Public Accountants (CPAs) often find it difficult to make a name for themselves. It takes years of practice, luck, hard work and many satisfied clients before you achieve some sort of notoriety.
Moreover, with so many CPAs all looking for clients it can become competitive. Making the extra efforts can help you set yourself apart from others in your industry.
Here is what you can do to stand out among other CPAs and build a name for yourself in your chosen profession.
1. Get a WebsiteMany accounts forget the importance of being searcheable online. One of the first things that you need to do once you get your certification is to buy a domain and a web hosting service. If you do not want to hire expensive web developers, set up a simple Word Press website. Make sure the website includes contact details, your credentials, and your area of expertise, and ensure that all this information is easily visible on the website. It also helps to set up a blog and write articles about what you know, as that helps increase the chances of being found in web search results.
2. Establish Your BrandIt is important to establish your brand, not only online but also in person. Items like your logo, colors, and tagline should all be consistent across all platforms. This includes letterhead, business cards, and envelopes. Branding is tied into how your business is perceived, and it is tied into providing a quality customer experience. If they see a website that looks well put together, or if they have a business card that immediately reminds them of you, this can help them remember you over your peers. This can either be done by hiring an agency that can assist you with professional branding, it can also be done organically by you.
3. Rent a Nice Office
Your office is part of the customer experience. Having a nice-looking office in a satisfactory location shows your clients that you are professional and organized. This helps to convey to them that you are credible, serious about what you do, and that you are also successful. While most accounting projects take place online, it is still important to have a physical office, as many clients prefer to talk face-to-face. Invest in quality furniture and decorations, and arrange your office in a minimalist and clutter-free manner.