Small Business Saturday is one of the key dates all business owners in the US should keep in their calendar. This special holiday is held on the first Saturday after Thanksgiving, during one of the busiest shopping periods of the year. Small Business Saturday serves as a counterpoint to Black Friday.
If you plan ahead, focus on the customer service experience and play your cards right, SMB Saturday will serve as a launching pad to help your business flourish through the new year.
Promote Your Business Right
Before any of this happens, you need to make sure you are promoting your business right.
No matter where you are, what you are selling or what service you are providing, you need to be easy to find.
It is absolutely essential to come up in the big local listings. Google Places is pretty much a given, as it is the biggest one yet.
Displaying your location on Google Maps is very handy if you want to be reached by Android users and reached by part of the iOS crowd.
This can greatly enhance your customer experience, because it makes it easier for clients to reach and find you.
On that note, it is essential to let your potential customers know they don’t need to physically reach you in order to request your services.
Having a virtual receptionist or even a virtual storefront can potentially get you more sales, at a faster rate alongside your unbeatable product or service.
Urgency is usually the name of the game. As an attorney, a real estate agent or doctor, for example, your clients want answers as soon as possible.
Having someone available for them to speak with can help clients feel at ease that someone is working towards finding them a solution.
Use Social Media
Another important part of promoting your business is to embrace social media.
Social media helps make your business more visible, and it provides a platform to build credibility.
If there are interesting things to say about yourself, the way you work or what you do, you might even consider a blog besides the regular Facebook, Twitter and Instagram post.
At least on Twitter, be aggressive and post plenty.
Talk about your activities, your company's culture and make sure your customers are taken care of. Listen to their feedback and respond.
The Power Of Connections
Finally, it’s always good to be aware of the power of the media. The social community wil take notice and many people will start advocating for your company.
Contacting writers in related fields and communicating about yourself is a great first step - you could have pre-made press releases at hand for any given situation - but even joining relevant online communities and contributing can do beautiful things for your business or brand if you want to reach your consumers directly.
In the end, SMB Saturday is a great holiday to increase business, but do not forget you have a lot of competition - do not just wait for things to happen, and make sure to maximize your efforts.
Having a virtual receptionist service to make your company available, a strong media presence and building connections along with way are all ways to help your company grow, #SMBSaturday or not. Abby Connect is a boutique, USA owned, based, and operated virtual receptionist and live answering service, here to truly give the essential extra touch to your business.
Let’s get to work and get the most out of this season!