Why Tech Startups Without Phone Lines Fail

April 20, 2017

There are a lot of reasons why a tech startup can fail. Not having angel investors, not investing in great marketing, not having a good business model, and the list goes on. In fact, only a small percentage of startups survive into the second year of their incorporation.

There are also some very simple and often-ignored causes such as not having a responsive website that works on all devices or not having a phone line. Funny as it may sound, not having a basic phone line has caused many promising startups to fail and here are the reasons.

Websites Can Drive Phone Calls

Modern web designing techniques have ensured that people find it easier to browse from their phones. Most importantly, they can just touch to call numbers they see on their screens. With this in mind, it makes sense to have a business phone number on which people can quickly call.

As most tech startups depend on their websites to present their brand, and the services that they offer, it is important to have a phone number as well. Not having a phone number simply translates to lost leads and lost business. That surely isn't a smart move to make, if you don’t want your startup to fail.

Even if you are a one-man-army, outsourcing your calls to a live receptionist service will help you cut costs and have a better chance at remaining successful in your business.

Phone Calls Enable Immediacy of Contact

There are probably thousands of small startups that compete in your niche area, and the competition is only going to get tougher because clients and customers can reach out to any agency in any part of the world. When a client is on your website, the first thing you want them to do is to contact you. If you only give them the options of emailing or waiting for instant message responses, they may choose your competitor over you.

A phone call provides the immediacy that is required to gain a competitive edge over your peers. Having a virtual receptionist who is well informed and friendly to answer your calls will help you develop a long-lasting relationship with your customers.

Human Voice is More Convincing Than Text

Even the most well designed website or skillfully written corporate collateral cannot match with a friendly human voice that understands and informs. If a tech startup chooses to stick to marketing collateral, websites, and other forms of interactions that lack a personal touch, prospective customers may simply not wish to go ahead with their decision to purchase.

No matter what tech product you offer as a product or service, if you do not have an actual live receptionist to receive and make calls, your company may not appear friendly and personal. This can prove to be the straw that broke the camel’s back.

While answering service pricing may differ from company to company, we offer affordable answering services to tech companies. What's more, if you do not have a business phone number, we work to get you both toll-free and local numbers that can be displayed on your websites. You may not realize, but a simple business phone line and answering services may help you avoid failure that plagues most tech startups today.

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