Why Customer Service is Important for Chiropractors

July 16, 2018

If you are a chiropractor, you are often dealing with people's pain, particularly in the spine and musculoskeletal structure. While the patient’s pain may be physical, they may also have emotional and psychological pain. As a pain-relief provider, your customers look up to you as a source of healing, which is why you should ensure that you provide the best customer service possible to them so that their experience with you is always positive.

Remember, your customers are already in pain when they come to you, so send them back home with relief! Offering exceptional customer service can take your chiropractor practice to the next level and relieve stress from customers. Here are a few reasons why customer service is important for chiropractors.

1) Exceptional Service Makes You Memorable

Your neck adjustments and back pain relief alternatives provide the essential therapy that your clients expect from you. A grateful client always rewards you by making the memory of your service something to be cherished. This will help you earn goodwill, promote your brand image, and earn more clients via word-of-mouth marketing and referrals.

To make your service exceptional, be prompt in your services, and do not cause delays to your clients. They should always be able to reach a live person on the phone. A chiropractic answering service can help you do this efficiently. Greet your customers at the door or have your assistant or staff welcome them. 

2) Imagination Takes Customers on a Journey

If you thought the most you can do with your customer service at your clinic is to answer calls well or be there to greet customers, think again. You can use a chiropractic answering service, social media, chatbots, and lead nurturing techniques, among other customer service strategies to serve your clients better.

Be imaginative in the way you improve your customer service. Make videos about common stretches you suggest your clients do. Surprise your regular clients with a discount, or send them cards on special occasions. Better still, offer a free adjustment for a valued customer, which will help you cement an already-strong relationship.

3) Building a rapport involves developing relationships

There is no better way to enhance customer service than to strike a rapport with customers. Build a connection with clients from their first interaction with your chiropractor office. Start with hiring a chiropractic answering service, who can greet current and prospective customers on the phone with a cheerful voice. You can also enhance your customer service by getting to know your clients better. Discuss what they do when they are not in pain, and what they would like to do when their pain symptoms reduce.

People love to talk about themselves and their interests, and you can easily enhance the customer experience by allowing them to talk more about their lives. The results will be, your practice gets more popular among clients, and repeat customers will come to your clinic. A high-quality answering service for chiropractors does not sound like a call center or typical medical answering service. Instead, they take a few moments to make connections with callers and demonstrate empathy toward their pain, while also quickly addressing the matter of their call.

4) Do You walk in your customer's shoes?

It is not enough for YOU to be empathetic and concerned about your clients. People often complain that doctors and staff don’t show enough empathy while dealing with them. In customer service, empathy allows all staff to recognize the patient's problem from their perspective and be genuinely interested in improving the situation for them. More than that, their objective should be to deliver a positive experience so that they continue to come to your clinic for care.

On the phone, empathy requires you to listen patiently to the caller before offering help. This can be tough for an assistant who is also addressing walk-ins, and patients checking in. It is quite possible that some problems may not have a definite solution. However, infusing the conversation with empathy and giving a caller your full attention improves satisfaction and demonstrates that you are genuinely interested in helping them. Empathy is a great tool to use when soothing an irate customer.

Don't Find out the cost of bad customer service

Chiropractors have a number of reasons to provide great customer service. Not only will it help you provide exceptional service, but it will also help you be innovative and gain a competitive edge. As you grow in your field, you will also enhance your return and great customer service will help you find long-term clients. Along with using a chiropractic answering service, you can follow the above steps to dazzle your clients with top-notch care.

If you are interested in hiring a chiropractic answering service, try out Abby Connect Virtual Receptionists. It is efficient, cost-effective, and convenient. The chiropractic answering services at Abby Connect can help add a personal touch to your callers through building connections, answering phone calls in a cheerful voice, and providing empathy to those who need it. Ultimately, the great customer service your clients receive from the answering service will help you in building long-term relationships with your clients. Try out Abby Connect's virtual receptionist service with our 14-day free trial. Sign up for the free trial in the form below.

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