One of the biggest questions business owners ask themselves is where they should market their business phone number. While it is relatively easy to get both toll-free numbers and local numbers, marketing the phone number can prove to be a challenging task. As more people and businesses move online, the importance of marketing your phone number across various digital channels is very important.
Handing out cards at networking events and distributing brochures at conferences work, but it is very important to have a digital marketing strategy. Your digital marketing strategy should also have a clear plan about where to market your business phone number.
Here are some platforms we recommend marketing your business phone number on.
The first place you should market your business phone number is on your website.
- Make sure that it is visible across all pages and it is easy to identify your number.
- Placing your phone number at the top of every web page is a great strategy.
- Call-to-action (CTA) buttons are a great place to market your number as well.
Companies that do not disclose their phone numbers or have contact forms hidden deep inside the websites do not perform well in converting potential business. People like to talk to a business as soon as possible and displaying a phone number boldly creates trust and makes it easy for customers to contact support.
2) Google My Business - Your Business Page
When people look for businesses and services online, they usually type their query into Google. Google My Business helps you to manage how people view your business when it appears in search results.
GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
If you're just getting started with local SEO (Search Engine Optimization), building out your Google My Business listing is a great first step. After all, when people search for a product or service near them, they're usually very close to making a purchase -- one in two people who conduct a local search (think "grocery store near me") visit a store that day. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.
3) Social Media
More people research businesses on social media these days to verify them, check reviews, and learn more about the company. Therefore, it is important to have business profiles on social platforms that are most likely to be used by your target audience. You will be able to market and communicate with your target audience better, while your customers will be able to contact you for support quickly.
Facebook, Twitter, Instagram, and LinkedIn are some of the most popular social channels today, but it is not necessary to have a profile on each of them. Understand which of these are most likely to be used by your customers and display your phone numbers boldly on your social profiles.
Facebook is universally popular and is great for B2C businesses to reach their target audiences. Display your phone number on your Facebook Page, and set the call-to-action button to dial your business phone number.
After Facebook, Instagram is very important for B2C businesses as well. This is a picture-based social channel where people share and view popular pictures. You can set up an Instagram business profile and set up your business phone number as a call-to-action button.
Twitter is hugely popular among both B2B and B2C users and is a crucial social tool which will help you to increase your conversion rates. Make sure to include your phone number in your business profile details, so that people can directly call you up. You can also display your phone number on top of your profile, as part of the Twitter banner.
LinkedIn is more geared towards consultants and entrepreneurs, and you can easily add your phone number in the profile section. You can also create a LinkedIn business profile which gives more freedom with respect to CTAs.
4) Online Directories
When business classifieds moved online a couple of decades ago, online directories were born. Today, there are specialized online directories for virtually every industry. Depending on your industry specialty, it is important to create profiles on these directories and share your business phone number. This helps specific target audience to easily find you and call you up. You can request many online directories to list your business for free. Some specialized directories may have an upfront fee to list your profile and number. HubSpot recently made a list of local online directories for businesses to tap into local markets and industry specific markets.
5) Digital Content
It is very important to have a digital content strategy to drive traffic to your website and increase the rate of calls and new clients. This includes writing relevant blogs regularly, giving away free content and advice via eBooks and White Papers, and marketing pieces such as brochures, newsletters, etc. All these content channels should be branded properly and should reflect your business identity. In addition, make sure that all your digital content carries your business phone number somewhere, either as a CTA or as part of the content layout. All your eBooks and White Papers should clearly display your address and phone number so that people can easily call you up, if they decide to.
Make Your Business Phone Number Part Of Your Brand Identity
Certainly, marketing your own business phone number online is no easy task. Before you even begin, you need to make sure that you have an online and social media presence. Once you build your online presence, you can ensure that you update all your online profiles to reflect your business phone number clearly. Start with your website and move on to Google My Business. Next, update all your social profiles and request for your number to be listed on business directories as well. Finally, ensure that your telephone is part of your brand identity, and is reflected as such in all your digital content.