Businesses often find it difficult to generate leads and convert them to sales. They often spend large amounts of money on lead generation campaigns, which usually involve placing online ads, social media engagement, and search engine optimization. Yet, these businesses ignore a tried and tested method to improve conversion rates and sales figures: the good old telephone call.
To put things in perspective, phone calls have a conversion rate between 30 and 50 percent. In comparison, clicks have a conversion rate between 1 and 2 percent, according to a research conducted by Invoca. The same report reveals that roughly 75% of business calls arrive from smartphones. These figures help us to understand why we should take telephone calls a lot more seriously.
Higher Conversion Rates
With such high conversion rates, it makes sense to spend more time on getting people on the phone, instead of only relying on PPC ads or online content. If you plan to contact prospective customers yourself, there is nothing better than calling them up. This is because, telephone calls are more personal, and they allow leads to be influenced more easily so that they convert to customers.
Psychological research shows that people are more amenable to marketing messages when a person speaks to them, rather than when they are exposed to advertisements. Psychologists reason that this is because we are more open to people telling us what to do in real time, than having to process printed text or recorded media. If you get your leads or prospects to get on the phone, you are half way close to conversion.
Nearly Everyone Has a Smartphone
Pew Research states that 77% of Americans own a smartphone, with nearly 92% of millennials owning one. Around 50% of Americans also own a tablet, which means almost everybody is searching for information on their smartphones or tablets. Back in August 2016, a company called Hitwise reported that roughly 58% of web searches originated on mobile devices. This means, nearly 60% of those who are looking for information have a smartphone in their hands, readily available.
All you need to do is to get them to call you, so that they convert. You can make this happen by getting someone to design a responsive mobile-friendly website. As mobile websites allow users to ‘touch to call’, there is a valuable opportunity for you to get people to call you up directly.
Make Sure The Right People Make and Receive Calls
With all these figures in mind, it becomes quite apparent that the skills of staff that receives or makes calls are very important. The best way to ensure high quality calls is by hiring the services of a virtual receptionist.
Abby Connect’s virtual receptionists are based in the USA, and provide bilingual support in English and Spanish. As all of our employees are rigorously trained, you can ensure that all calls made to your number are answered in the most professional manner possible. Hiring virtual receptionists will help you to ensure high conversion rates, while freeing up your time so that you can focus on your core business activities.