As of this week, Uber announced its launch of the World's first self-driving Uber.
While the world is in awe about the giant leap that has been made towards automated cars, there is still a hidden gem in Uber's new innovation: strengthened customer-interaction.
They are now on the streets and their technological advancements are a revolutionary tool for customer service.
Uber has made it possible to spend less energy on driving and more energy on engaging with their clients. Now that their cars are automated and hardly need human intervention, Uber drivers now have the opportunity to interact with the person in the car, get to know them and improve their customer service through this platform.
Oddly enough, the driver's focus should no longer be driving. If Uber can properly master relationship building, they will be able to make the passenger's ride memorable. Their purpose will go further than just a car, but rather the experience.
The Secret to Great Customer Service
Being personable is a fundamental key to top-notch customer service and a vital characteristic to business growth.
Clients want to know that you care, and that they are worth more than a couple of dollars to you. With this in mind, building relationships is the necessary building block to a memorable customer service experience.
Yes, we may have robot-like cars on the streets now, but now more than ever, business owners need to look at their business strategy and focus on ways to tighten their customer relationships.
Uber is not only transforming the car industry, but they're using their cars as a vehicle to make their customers happy.
By going beyond the average, "Hi, how are you? Where are we going today?" they now have the leisure of getting to know the person in the car. Genuine interest is the key. Uber knows that a full conversation has the possibility of making someone's day.
Whether someone had a rough day, is visiting town for the first time or on their way home after a night out, these are all entryways to spark a conversation that will make the passenger remember their experience. The customer will remember how you made them feel.
Uber passengers will feel listened to and cared for, and that is what will resonate with clients a lot more than the self-driving car.